PENINGKATAN KUALITAS PRODUK IKM RUMAH SABUN DENGAN PENDEKATAN QUALITY FUNCTION DEPLOYMENT

Companies that can meet the needs and desires of their consumers will usually be much more competitive compared to others, especially companies exceed these (Besterfield, 1999: 89). Rumah Soap is one UMKM produces various kinds liquid soap, including dishwash (dishwashing soap), detergent, hand shampoo, body foam, etc. The problem discussed in this research how design technical characteristics on soap products. objectives achieved are identify products based HOQ, as well community. house quality or also known House Quality (HOQ) first stage application QFD methodology. stages HOQ begin with identifying consumer wants by determining Voice Of Customer (VOC), making a planning matrix, level customers competition, description (Voice Engineer), response relationship between attributes characteristics. (Inter Relation matrix), create correlation matrix (draw map interdependence interrelationships characters, company/organizational difficulties, benchmarks, target matrix. Consumers want 12 variables need for laundry detergent which dominated category product shows products, characteristic "change raw materials" priority improve Relative Importance Level (TKR) 31.827%. To should pay attention following proposals produce